Is The Money REALLY In The List?

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.


Okay, you’ve heard many many times before that the money is in the list. Why is this the case? Why does everybody always go on about how important it is to have an optin mailing list at your disposal.

Well let’s try to break things down for you here. If you have an optin mailing list, it means that the subscribers on that list have chosen to personally receive information and communication from you. Why is this important? Well, you can start mailing direct to them personally. It is the same as having an uninvited salesmen knocking on your door as opposed to a regular friend arriving at your house. The two are completely different aren’t they?

When somebody signs up to your list, they expect you to keep in regular contact with them. If they sign up and don’t hear anything from you for a month or two, don’t expect to all of a sudden send a mailing direct to them, or arrive at their doorstep so to speak, and for them to welcome you in with open arms.

As you would with a friend, you must keep regular and friendly contact. When you speak to your friends or relatives, you don’t try to sell them things every time do you? No, you chat, share a few stories and then maybe 1 time out of 10 you might mention something you’ve bought that you liked. You’re more likely to take a recommendation from a friend than from a random salesman at the door aren’t you?

You should treat your list in the exact same manner. If all your subscribers get are offers, offers, offers and very little else, they will soon get fed up from hearing from you and will either unsubscribe, or completely ignore your mailing directly.

So the most important thing you can do with your mailing list, even before building it, even before trying to make money from it, is to develop it. List development is quite simply the key to your long term success.

How Do I Get A Big Mailing List…Quickly?

Click on play below, and I’ll read this post out to you.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

How can you get a nice, big list of over 1000, quickly and easily?

Most people will tell you that the only way this is possible, is to buy mailing leads. Not so. I believe that when you get into that area of list building, you’re asking for trouble. The leads you receive may be old, rarely used and most probably un-targeted.

By far the best way to get good quality leads is by generating them yourself from good quality  traffic to your site. Easier said than done you say. Not really.

There are various ways to get quality traffic to your site. One of the best by far is article marketing. What could be easier? Write an article, submit it and your done. Of course it has to be a quality article with great content, the more valuable content the better. If people like what they read, they’ll be more inclined to find out more about you.

They’ve already read and liked your writing, they’ve made the effort to click and find out more about you, so they are as a whole, what can be described as quality traffic. Having gone through all that trouble, they’re more likely to sign up for your list.

That’s the kind of subscriber you want anyway, an active one who genuinely likes what you do. There’s no point in having a list of over 10,000 if 9,000 plus don’t even open your emails. If you end up buying mailing leads, there’s a good chance that’s what will happen.

I should point out here that I’m not talking about writing one or two and then leaving them. The more you write the better. Ten is good, one hundred is great, one thousand well… If you think one thousand is too much and not possible, I would suggest that you ask yourself how much you really want to succeed on-line. Chunk it down, it’s like any big job, much easier when done in sections.

In conclusion, if you want to clutter up your autoresponder with potentially useless subscribers, then by all means go ahead and buy mailing leads. However, for a smaller, but much more responsive group of subscribers, put in the effort to get them yourself.

Welcome To The Scott Chambers Blog

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.


Hello there.

Thank you for arriving at the site. You’ll find that I’m much better at talking than typing. So with that in mind, please click the play button above and I’ll magically start chatting with you.